Restaurant Advertising, Restaurant Business, Restaurant Marketing, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Selling Restaurant Food in a Down Economy The economic backdrop for U.S. restaurants in 2025 is proving increasingly challenging. On one hand, total eating-and-drinking-place sales have edged up modestly — but the gains are being driven largely by menu-price...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media, Social Media
By HotOperator® Helping Independent Restaurants Tell Better Stories, One Menu at a Time Every Restaurant Has a Story — But Not Every Diner Hears It A couple sits in their car on a Friday night. They’re hungry, undecided, and a little impatient. She opens her phone and...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Advertising, Restaurant Cost Savings, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media, Server Training, Social Media
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
Foodservice Brand Marketing, Restaurant Advertising, Restaurant Marketing, Restaurant Promotions, Social Media, Uncategorized
Restaurant Marketing Tips for the 2024 Holiday Season Here are some restaurant marketing tips for the 2024 holiday season. You might be wondering, why should we think about holiday tips in the middle of summer? It’s simple: you’ll need this much time to...
Foodservice Brand Marketing, Restaurant Marketing, Restaurant Social Media, Social Media
Let’s face it, getting customers into your restaurant can be very difficult. Most operators are looking at declining sales, or customers who are simply dining with them less often. Prices are high and discretionary income is low. So even though gas prices are in line,...
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