Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Foodservice Brand Marketing, Restaurant Advertising, Restaurant Marketing, Restaurant Promotions, Social Media, Uncategorized
Restaurant Marketing Tips for the 2024 Holiday Season Here are some restaurant marketing tips for the 2024 holiday season. You might be wondering, why should we think about holiday tips in the middle of summer? It’s simple: you’ll need this much time to...
Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Marketing, Restaurant Promotions, Uncategorized
8 More Restaurant Promotions (Number 5 is Hot Right Now) Running a restaurant can be tricky. Especially when you have to operate all the day-to-day drama along with marketing the business as well. That’s why HotOperator has come up with 8 More Restaurant Promotions....
Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Social Media, Uncategorized
How NOT to advertise a local restaurant? The staff at HotOperator does a lot of business coaching for small and medium sized restaurant operators nationwide. Recently the co owners of The Land Run Steakhouse in Enid Oklahoma called and asked for advice. Since we have...
Branding, Carryout Menu, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Restaurant Marketing, Restaurant Social Media, Uncategorized
FF Chicken + HotOperator Together FF Chicken is a new, Flame-Grilled chicken franchise that specializes in Free-Range chicken. It’s also free from hormones and antibiotics. Their All-Natural Chicken is marinated in their signature Peri Peri sauce. This new...
Menu Design, restaurant menu design, Uncategorized
Have you ever wondered how to tell if a restaurant menu is well design-engineered? Here’s how to tell if a restaurant menu is well design-engineered. There are four things to look for. Positioning, Product Highlighting, Mental Anchoring, and Strategic Pricing. ...
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