Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing
Most restaurant operators are leaving a lot of potential revenue on the table—it’s hiding in your data. How to find it? A Menu Matrix Review. That’s why HotOperator starts with a Menu Matrix Analysis, a data-driven approach to identifying profit leaks and...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, restaurant menu design, Uncategorized
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the “Downward Spiral.” It’s a subtle yet destructive...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Advertising, Restaurant Cost Savings, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media, Server Training, Social Media
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
Branding, Foodservice Brand Marketing, Menu Design, Restaurant Marketing, Restaurant Social Media
Does Your Restaurant Menu Represent Your Food? I was out with friends for dinner the other night at a fairly upscale restaurant and was offered a really terrible menu. My friends all know that I have spent the last 30 years working with restaurant operators all over...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Advertising, Restaurant Marketing
Prime Restaurant Turnaround: How HotOperator Helped an Oklahoma Operator Save His Restaurant We’ve worked with a restaurant operator in Enid, Oklahoma, for more than a decade. Enid is a city of just over 50,000 people and a mostly industrial community. This operator...
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