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Restaurant Marketing Tips for the 2024 Holiday Season

Restaurant Marketing Tips for the 2024 Holiday Season

Here are some restaurant marketing tips for the 2024 holiday season. You might be wondering, why should we think about holiday tips in the middle of summer? It’s simple: you’ll need this much time to take full advantage of the in-house and catering potential for your business. So, here are some restaurant marketing tips for the 2024 holiday season.

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7 Restaurant Promotions (number 4 is a total must)

7 Restaurant Promotions (number 4 is a total must)

Prices are high and discretionary income is low. So even though gas prices are in line, there is a general sense of disparity, especially in an election year. So here are 7 promotions you can use today to get more consumers into your restaurant.

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Does Your Restaurant Menu Represent Your Food?

Does Your Restaurant Menu Represent Your Food?

Does Your Restaurant Menu Represent Your Food? I was out with friends for dinner the other night at a fairly upscale restaurant and was offered a really terrible menu. My friends all know that I have spent the last 30 years working with restaurant operators all over...

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National Restaurant Show Follow Up

National Restaurant Show Follow Up

National Restaurant Show Follow Up Yup, after more than 10 years I went to the National Restaurant Show in Chicago. For those of you who don’t know, it was from May 18th through the 24th. (Thank God you missed it if you didn’t go). I was there on Monday the 23rd. Got...

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Fire Your Agency  (If you have one)

Fire Your Agency (If you have one)

Most recently, many independent restaurant operators are turning towards platform based advertising programs to ‘save money’. But what’s really happening is, they are missing some of the most important concepts in advertising. So, should they fire their agency? Or should they be hiring a restaurant focused firm that can represent them properly?

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HotOperator: Whatcha Workin’ On?

HotOperator: Whatcha Workin’ On?

Got a call from a potential client the other day asking what we’re currently working on. His words: “So, whatcha workin’ on and why should I care?” I thought that’s pretty direct, but it also pointed out that I haven’t posted much about that lately. So here’s a short list of what we’ve been working on at HotOperator.

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“Sell” it – “Put it in the window” or “We only have two orders left, push it.”

HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.

“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator