We have been getting a lot of calls from restaurant operators who are stressed about how to survive this crisis. On the other hand, we have also been getting calls from restaurant operators who are doing well during the crisis. Because of those calls, HotOperator offers ideas offers Survival Marketing, COVID-19, and the Restaurant Business.
With the COVID-19 insanity, the most important thing you can do is stay focused on cash flow. To do that, we’ve come up with the COVID – 19 Restaurant Social Media Traffic Program. Cash is king in any business, but with the recent outbreak and restaurant closings, we’re going to need to be creative to keep a trickle of cash flowing into the restaurant community.
To combat these fears and to keep traffic coming to your restaurant, it will be essential to communicate with your guests. If you have an email list, you need to start emailing your guests to tell them about the measures you are taking to keep your restaurant in top condition and keep your guests safe. We also recommend posting on social media often about how clean your restaurant is.
From the farm to the table and into consumers mouths, foodservice marketing is key. How food companies make a lot of money with foodservice brand marketing.
Romeo's Italian Restaurant Menu Matrix Got a call about a week ago from the owner of Romeo's Italian Restaurant Menu Matrix and perhaps a menu makeover. We spoke over the phone for maybe an hour and this operator sent me information he had prepared. This included a...
If you have never been through a Menu Matrix review with a professional menu engineering team, it’s time you did. It’s how every restaurant menu should work. And it’s how HotOperator builds all of their menus. When we break your menu down by category, we find ways to make you more money. On average, we find between 7 and 12% in added income for our clients. This is money you are losing.
Never again will you need to figure out what to post about. It’s all there for you. You don’t have to use every idea. But you can if you’d like! There are 365 post ideas, emailed monthly to your inbox. Just sign up, slick the link and you will be on the list! Pretty easy, huh?
With duck, the value proposition is high enough that you will make more money in plate contribution. So use the coin operated mentality of your staff to sell more duck. To do this, offer a simple financial incentive to your servers for the first few weeks.
Tell your servers you will give them a buck for every duck order they sell. Call it the Buck for Duck promotion. It will get their attention and get them selling the duck. After about 2 or 3 weeks of this the product will be established and your business will have a unique, delicious offering that is not available at most of your competitor’s shops.
Discounts teach consumers to buy when it’s cheap. It’s the easy way out of actual marketing. Finding a unique selling proposition is hard work. It takes skill, risk and investment. But the payoff is huge. And great marketing will build a wall around your business and protect it from upstarts
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.
“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator