8 Immutable Laws Of Restaurant Social Media

There is a conversation going on through Facebook, Twitter, Instagram, SnapChat and Google Places, just to name a few, that will take place with or without you. As a restaurant operator, you can either participate and have a say in the outcome of how your restaurant looks as a business in all of these places, or you can let it happen without you.

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Sometimes A Mental Anchor Point Starts Selling: Parkway Tavern’s Bayou Beast

If you know anything about how HotOperator approaches menu engineering, we’re always in search of creative ways to help our restaurant keep their prices in perspective. One way we do that is with the Mental Anchor Point. This is an item we usually invent that has an unusually high price to make other items look cheaper by comparison. So we’re not always concerned if the mental anchor items don’t sell, as long as they do their job of making other, high contribution items sell more frequently.

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Design-Engineering Sawmill Restaurant Menu System

We’ve worked with The Sawmill in Richfield for many years. Each year we develop a scatter graph and review the menu for what’s selling and what isn’t. What could be improved, and what is doing exceptionally well. This process get George and Holly Boggs ready for the spring and summer season which are particularly good for them. A collaboration between our menu engineering team, our creative direction and the client to help make the best menu for their business.

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Restaurant Social Media Explained In Four Parts

If you’re doing social media right, you should hear from people that they like your social media program. You know, customers who are in your area and visit your restaurant and come up to you and say things like: Wow, cool post on Facebook, or I saw your photo on Instagram and really liked it. And if that’s not happening, you may not be doing it right.

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How To Make A Better Menu (Why Make A Better Menu)

HotOperator is a marketing boutique specializing in menu design-engineering, restaurant marketing, classic marketing, consulting and brand building. We immerse ourselves into your business like no other marketing company and offer you real solutions that will help you build your business in measurable ways. Our process is unique, and our menus are of the highest quality, designed specifically for your business. Everything we do is custom and balances science and art perfectly.

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Benvenuto’s Restaurant Menu Makeover Backwards

Of course, you can say that spaghetti is spaghetti, but I’ve made a successful career out of making food products stand out from one another. And this goes for everything on the menu and the restaurant itself. What the consumer sees, what they read, how they feel about the food and how they describe it to other people is directly related to the menu.

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Gamify Your Restaurant Server Training Program

Your restaurant staff loves to play games. Young and old alike are more motivated when there is an incentive for them to get better at their jobs. That’s why we developed the HotOperator Server Training Game.

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Restaurant Menu Makeover Asian Noodles

Dinning at a restaurant is like a mini vacation. It should be fun and exciting, and the menu should enhance the experience rather than detract from it. When your customers hold your restaurant menu in their hands, the design needs to tell them they came to the right place, the food is going to be really terrific, and you’ve thought this whole experience through to the smallest detail.

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“Sell” it – “Put it in the window” or “We only have two orders left, push it.”

HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.

“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator

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