Simply put, you need to be where your consumers are, and your consumers are engaging with social media. Like every day. Often before they even get out of bed in the morning.
Over a billion Facebook users alone regularly engage in social media groups. There are two ways for you to be involved with social groups online. One is to build a group on your own. Another is to join a number of groups that already exist. Either way, there are a lot of potential customers you can connect with.
Here’s my question: Are Facebook ads ineffective, or do you just suck at it? *https://www.inc.com/marla-tabaka/62-of-small-business-owners-say-facebook-ads-dont-work-experts-disagree.html A Couple Statistics Might Help Find An Answer Facebook has 2.80 billion monthly...
How to Take Advantage of Delivery and Carryout Trends in Your Restaurant According to a recent National Restaurant Association survey, 60% of U.S. consumers say they order delivery or carryout food at least once a week, with 31% saying they order from a third-party...
Here are a few tips on how to best nudge your guests into getting carryout rather than delivery, and buying directly from you. Keep in mind, many third-party delivery services will do everything they can to get between you and your customers. But the right design for your carryout menu can go a long way to getting those customers to call you directly for carryout.
How The Restaurant Industry Can Fix Its Staffing Problems Nearly every restaurant operator I work with has the same problem: Staffing. There are a few who don’t, but most of our clients are struggling with how to get workers to return. That or how to introduce new...
With nearly every restaurant we work with on a menu makeover we like to start with a restaurant menu matrix or scatter graph. This is an essential process to go through before making any menu changes.
Here are examples of some of the menus we’ve recently updated for our clients. All of these menus included a strategic price increase, and we recommend you doing that same. Looking at these smart restaurant operators think about your restaurant menu design: are you ready for spring?
To most restaurant operators, the idea of should you consider a billboard for your restaurant comes down to just getting the word out. This is a mistake. To be effective, a billboard needs to be creative. Billboards need to be memorable. Most restaurant operators rely on the wrong people to help with a billboard. To make a billboard work, you need a professional. Someone who is only interested in your restaurant success.
Starting up a virtual kitchen at this moment in time can be a great way to expand a restaurant business. Consumers are looking for great food that they don’t have to cook.
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.
“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator