With duck, the value proposition is high enough that you will make more money in plate contribution. So use the coin operated mentality of your staff to sell more duck. To do this, offer a simple financial incentive to your servers for the first few weeks.
Tell your servers you will give them a buck for every duck order they sell. Call it the Buck for Duck promotion. It will get their attention and get them selling the duck. After about 2 or 3 weeks of this the product will be established and your business will have a unique, delicious offering that is not available at most of your competitor’s shops.
Discounts teach consumers to buy when it’s cheap. It’s the easy way out of actual marketing. Finding a unique selling proposition is hard work. It takes skill, risk and investment. But the payoff is huge. And great marketing will build a wall around your business and protect it from upstarts
Contact HotOperator is you would like to give them a go. These promotions to increase restaurant traffic this January are perfect for social media and in-house flyers. Make sure they carry your brand and make this January a better month than ever.
HotOperator is offering a select few restaurant operators the opportunity to find out first-hand what a restaurant menu matrix review can do for their business. To see if you qualify, reach out to HotOperator and set up an initial 15 minute phone interview. After answering a few simple questions, we will explain how the process works and if it’s right for your business. Don’t Wait To Find Out What A Restaurant Menu Matrix Review Can Do For Your Business. This is a limited time offer. If you don’t act now, the opportunity will be gone. And you will miss out on knowing what a restaurant menu matrix review can do for your business.
It’s only a matter of time before wage hikes reach more and more states and communities. With tight labor markets and more people working service jobs, the cost of labor is going to continue to go up, even if we hit a recession in the next couple of years. HotOperator has come up with 7 things you can do to offset wage increases without pissing off customers.
Great restaurant brands are all about storytelling. In fact, I’ll go out on a limb and say there is no such thing as restaurant brand marketing, at least not without a great story. As an example of how a story can sell more pie and make your restaurant legendary, see which pie you would rather to try.
It's Like A Book, People Are Judging Your Restaurant By The Menu A recent survey shows just one in five people care who wrote a novel before choosing if they want to read it, while a whopping 52 per cent make their choice based on the jacket artwork. While only 20% of...
Answer This Question: Is Your Restaurant Food A Commodity? To better understand if your restaurant food is a commodity, we need to better understand what a commodity is in the first place. According to Wikipedia, in economics, a commodity is the generic term for any...
The solution to a downard spiral is really simple. Rather than take the most expensive items off the menu, instead, go the other way. Not with everything, mind you, but with items that actually have a value at the higher end of the scale. And be ok with the fact that these items may not sell that well, and you may have to run a special on them from time to time to clear out the inventory.
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
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“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator