Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Menu
Here is a Menu Bleeding Money—Every Single Week If your menu isn’t making you money, it’s costing you—week after week. In restaurant after restaurant, we see the same three problems that quietly drain revenue: Pricing without purpose. Prices aren’t based on what...
Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing
The economic fog is real, but so is the opportunity. Get proactive with your menu and marketing strategy. The Mood on Main Street Consumer confidence is shaky. Inflation may be slowing, but prices still feel high at the grocery store and even higher at your...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing
Most restaurant operators are leaving a lot of potential revenue on the table—it’s hiding in your data. How to find it? A Menu Matrix Review. That’s why HotOperator starts with a Menu Matrix Analysis, a data-driven approach to identifying profit leaks and...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, restaurant menu design, Uncategorized
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the “Downward Spiral.” It’s a subtle yet destructive...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
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