Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Menu Design, Menu Engineering, Restaurant Advertising, Restaurant Marketing
The Nudge Restaurant Marketing Process In their book ‘Nudge’, Richard H. Thaler and Cass R. Sunstein claim that, every day, we make decisions on topics ranging from personal investments to schools for our children, to the meals we eat, to the causes we champion....
Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Social Media, Uncategorized
How NOT to advertise a local restaurant? The staff at HotOperator does a lot of business coaching for small and medium sized restaurant operators nationwide. Recently the co owners of The Land Run Steakhouse in Enid Oklahoma called and asked for advice. Since we have...
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