Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Branding, Foodservice Brand Marketing
Important News: Super Dairy Blends Now Available HotOperator® and 123 Foodies in Long Island, New York launch shelf stable 123 Foodies Super Dairy Blends. 123 Foodies Super Dairy Blends are the idea of husband and wife team Rueben and Jasmine BenJehuda. They...
Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Social Media, Uncategorized
How NOT to advertise a local restaurant? The staff at HotOperator does a lot of business coaching for small and medium sized restaurant operators nationwide. Recently the co owners of The Land Run Steakhouse in Enid Oklahoma called and asked for advice. Since we have...
Menu Design, Menu Engineering, restaurant menu design, Uncategorized
Here’s How Working Plant Based Meat Into Your Menu Makeover Is Good For Business Of the hundreds of restaurant menus we’ve design-engineered over the past year or so, about half of them are now offering a plant-based meat alternative to attract guests. The other...
Restaurant Social Media, Social Media
About Restaurant Social Media Ironic that this next bit of writing was scrapped off the internet, and all I did was change out the reference to caregiver and put social media in its place. See if this still works as a document. Challenges when becoming your Social...
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