About Restaurant Social Media
Ironic that this next bit of writing was scrapped off the internet, and all I did was change out the reference to caregiver and put social media in its place. See if this still works as a document.
Challenges when becoming your Social Media Manager
When the time comes to take care of social media, there are a few challenges you’ll face along the way. While it may seem daunting, there are ways to mitigate the difficulties and make social media much easier. Here are seven of the most common challenges.
1. Balancing Work Responsibilities
It’s tough to get everything done without using up all your vacation time and sick days to care for your social media. The best thing you can do is ask for help. Talk to a professional and let them know what’s going on. Ask for help from a social media expert to see if they can step in and help when you’re not there.
2. Finding Time For Your Social Media
It may even seem like you don’t have time to catch up with your friends or go out to a concert with your family because you’re expected to do it all. You need to find time for your social life, not just social media. Interacting with friends gives you time to unwind and relax. An hour or two without worrying about the next social media post can make all the difference.
3. Managing Financial Responsibility
Managing the finances for your restaurant business is stressful; suddenly everyone is depending on you to make the right decisions, and they may not be able to provide you with any input. Work to establish a budget and factor in money for surprise expenses. Work with a group that understands the costs of running a restaurant and that there has to be a return on this investment. That way, you’ll have a guide to keep things in control.
4. Coping With The Emotional Burden
It’s common for restaurant owners to become stressed, depressed, and even angry. If you experience these feelings, know that you’re not alone. There are many ways you can cope with the emotional burden. Take a walk, get a cup of coffee with a friend, seek expert support, or even outsource your social media. Each one will give you a chance to take a deep breath and reset.
5. Stay Organized
Keeping track of your own schedule is tough, but managing your social media schedule as well can be a daunting task. Make use of a professional social media calendar to keep track of posts and social conversations.
6. Feeling The Need To Say Yes All The Time
When you’re managing social media, it can be difficult to say no. It’s important to remember that you have obligations outside of your social media duties, and those obligations may require you to say no to doing it yourself. That is perfectly okay, and no one should hold it against you. In fact, sometimes, it’s better to have social media management done for you.
7. Preparing For The Next Steps
No matter how well you look after your social media, there’s a real possibility that conditions will progress to the point that you won’t be able to manage it on your own. If you’re not already receiving expert social media support, this will be something you’ll need to look into to ensure that your social media is always working at its highest potential. In addition, it’s important to always be prepared for the eventuality of some guests needing social media attention.
It can be comforting to know that your social media is being taken care of by experts. That doesn’t mean you won’t still be involved, it is your business after all. But it does mean that you won’t have to worry about your social media every minute of every day.