Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Matrix, Menu Strategic Pricing, Restaurant Business, restaurant menu design
8 Overlooked Menu Issues That Could Be Costing You Thousands When Block Brewing Company in Michigan asked us to run a Menu Matrix Review, they felt like something could be improved but didn’t know what. They came ot HotOperator for advice on guiding guests, supporting...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing
The economic fog is real, but so is the opportunity. Get proactive with your menu and marketing strategy. The Mood on Main Street Consumer confidence is shaky. Inflation may be slowing, but prices still feel high at the grocery store and even higher at your...
Restaurant Advertising, Restaurant Business, Restaurant Marketing
Why Marketing is a Game Changer for Restaurants The Challenge: Competing with the Big Players Most independent restaurants struggle with marketing, often handling it in-house without professional help. Meanwhile, large restaurant chains invest heavily in strategic...
Foodservice Brand Marketing, Restaurant Business, Restaurant Management, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media
Good news for the restaurant industry—every category is expected to grow over the next few years. Limited Service Restaurants (LSRs) are poised for significant expansion, while Quick Service Restaurants (QSRs) will also experience strong growth. Full Service...
Restaurant Business, Restaurant Cost Savings, Restaurant Marketing, Uncategorized
What Do Tariffs Mean for Food Costs? With the second Trump administration proposing tariffs on all imported goods, including food, it’s essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by...
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