Foodservice Brand Marketing, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Management, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Promotions, Restaurant Social Media
How to turn around a restaurant business. Turning around a restaurant can be a difficult task, especially in smaller communities and neighborhoods. But it can be done. To turn around a restaurant business, you’ll need to do some tricky marketing. What follows is a...
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Menu
Here is a Menu Bleeding Money—Every Single Week If your menu isn’t making you money, it’s costing you—week after week. In restaurant after restaurant, we see the same three problems that quietly drain revenue: Pricing without purpose. Prices aren’t based on what...
Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Matrix, Menu Strategic Pricing, Restaurant Business, restaurant menu design
8 Overlooked Menu Issues That Could Be Costing You Thousands When Block Brewing Company in Michigan asked us to run a Menu Matrix Review, they felt like something could be improved but didn’t know what. They came ot HotOperator for advice on guiding guests, supporting...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing
The economic fog is real, but so is the opportunity. Get proactive with your menu and marketing strategy. The Mood on Main Street Consumer confidence is shaky. Inflation may be slowing, but prices still feel high at the grocery store and even higher at your...
Restaurant Advertising, Restaurant Business, Restaurant Marketing
Why Marketing is a Game Changer for Restaurants The Challenge: Competing with the Big Players Most independent restaurants struggle with marketing, often handling it in-house without professional help. Meanwhile, large restaurant chains invest heavily in strategic...
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