Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, Restaurant Promotions
Coronavirus Marketing For Foodservice: Getting your business back to 100%+ Here are 7 things you must do to get your business back above 100% sales Coronavirus is here for a while, and if you are in the foodservice business, getting your business back to 100%+ is not...
Menu Engineering, Menu Makeover, Menu Matrix
Romeo’s Italian Restaurant Menu Matrix Got a call about a week ago from the owner of Romeo’s Italian Restaurant Menu Matrix and perhaps a menu makeover. We spoke over the phone for maybe an hour and this operator sent me information he had prepared. This...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
Restaurant Menu Matrix: Top 10 Mistakes Restaurant Operators Make On Their Menu (and how to avoid them) A while back I had an opportunity to visit with a family restaurant owner in the Chicago area. For the most part I like Chicago and the people who reside there....
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
We’ve worked with The Sawmill in Richfield for many years. Each year we develop a scatter graph and review the menu for what’s selling and what isn’t. What could be improved, and what is doing exceptionally well. This process get George and Holly Boggs ready for the...
Menu Design, Menu Makeover
Why Make A Better Menu This blog post is about how to make a better menu and why make a better menu. I pick on a local restaurant, but these ideas can be applied to more than three-quarters of the restaurants around the world. I was insulted the other evening with my...
Branding, Menu Design, Menu Engineering, Menu Makeover
Benvenuto’s Restaurant Menu Makeover Travels Backwards In Style Benvenuto’s is an Italian restaurant that has seven locations throughout central and northeastern Wisconsin. The food is pretty good, and I was there with a friend recently who asked: “Does it bother you...
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