Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
Restaurant Menu Matrix: Top 10 Mistakes Restaurant Operators Make On Their Menu (and how to avoid them) A while back I had an opportunity to visit with a family restaurant owner in the Chicago area. For the most part I like Chicago and the people who reside there....
Menu Design, Menu Engineering, Menu Matrix
Is your accountant happy with your menu? Maybe you’re happy with your menu, but is your accountant happy with your menu? And by accountant, I mean is your menu able to help you get your customers to support you properly financially? Here’s how to know for sure if you...
Menu Design, Menu Engineering
Restaurant Menu Pricing Makes A Difference How Restaurant Menu Pricing Makes A Difference HotOperator launched The Land Run restaurant in Enid Oklahoma this past December. And we learned a valuable lesson about how restaurant menu pricing makes a difference in how...
Menu Design, Menu Engineering, Menu Matrix, Package Design
Sometimes A Mental Anchor Point Starts Selling HotOperator corroborated with Parkway Tavern in New Orleans on a new carryout menu for their restaurant. Jay Nix and Justin Kennedy wanted the new menu to better represent their iconic restaurant which has been making...
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