Restaurant Marketing, Restaurant Products
Answer This Question: Is Your Restaurant Food A Commodity? To better understand if your restaurant food is a commodity, we need to better understand what a commodity is in the first place. According to Wikipedia, in economics, a commodity is the generic term for any...
Restaurant Marketing, Social Media
Here’s how to get more than 5,000 people to engage on Facebook from one post organically (without boosting the post) It’s difficult to get more than 5,000 people to engage on Facebook from a single post organically (without boosting the post). That goes...
Branding, Restaurant Products
Restaurant New Products: People like what they already know they like, in a new form. New products are the life blood to the restaurant business. And the key to new restaurant products is to remember people like what they already know they like in a new form. When...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
Restaurant Menu Matrix: Top 10 Mistakes Restaurant Operators Make On Their Menu (and how to avoid them) A while back I had an opportunity to visit with a family restaurant owner in the Chicago area. For the most part I like Chicago and the people who reside there....
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