Most restaurant operators are leaving a lot of potential revenue on the table—it’s hiding in your data. How to find it? A Menu Matrix Review.

That’s why HotOperator starts with a Menu Matrix Analysis, a data-driven approach to identifying profit leaks and optimizing menu performance. We analyze your sales data, product costs, and pricing, then map every menu item into a scatter graph with four key categories:

• Stars: High-profit, high-popularity items (your moneymakers).
• Puzzles: High-profit but low-popularity items (opportunities to market or reposition).
• Work Horses: High-popularity but low-profit items (potential price adjustments).
• Dogs: Low-profit, low-popularity items (time to reconsider).

Once we complete the Menu Matrix, the insights are eye-opening. The analysis provides an objective, fact-based look at your restaurant’s performance—not based on gut feelings, but on real business data.

You’ll receive a comprehensive report outlining:

✅ Which menu items need attention (price adjustments, repositioning, or removal).
✅ Next steps to reclaim lost revenue and increase profitability.
✅ A demographic and market study comparing your business to competitors in your area.

Finally, we don’t just hand you a report—we make sure you know how to use it. Every menu we develop includes manager training to help your staff understand the changes and maximize sales. If your team doesn’t know how to work with the menu, you’re still leaving money on the table.

Your menu is more than a list of dishes—it’s one of the most powerful tools you have for profitability. Let’s make it work for you.