Menu Design, Menu Engineering
Restaurant Menu Pricing Makes A Difference How Restaurant Menu Pricing Makes A Difference HotOperator launched The Land Run restaurant in Enid Oklahoma this past December. And we learned a valuable lesson about how restaurant menu pricing makes a difference in how...
Menu Design, Menu Engineering, Menu Matrix, Package Design
Sometimes A Mental Anchor Point Starts Selling HotOperator corroborated with Parkway Tavern in New Orleans on a new carryout menu for their restaurant. Jay Nix and Justin Kennedy wanted the new menu to better represent their iconic restaurant which has been making...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
We’ve worked with The Sawmill in Richfield for many years. Each year we develop a scatter graph and review the menu for what’s selling and what isn’t. What could be improved, and what is doing exceptionally well. This process get George and Holly Boggs ready for the...
Menu Design, Menu Makeover
Why Make A Better Menu This blog post is about how to make a better menu and why make a better menu. I pick on a local restaurant, but these ideas can be applied to more than three-quarters of the restaurants around the world. I was insulted the other evening with my...
Branding, Menu Design, Menu Engineering, Menu Makeover
Benvenuto’s Restaurant Menu Makeover Travels Backwards In Style Benvenuto’s is an Italian restaurant that has seven locations throughout central and northeastern Wisconsin. The food is pretty good, and I was there with a friend recently who asked: “Does it bother you...
Menu Design, Menu Engineering, Menu Matrix
HotOperator Restaurant Menu Makeover Mama Asian Noodles Menu There seem to be two schools of thought about menu design and engineering. First, there are the actual menu engineers who look at restaurant menus as a tool for enhancing the ordering process. A...
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