Menu Design, Menu Engineering, Menu Matrix, Restaurant Marketing
Perfect Restaurant Menus for Imperfect Restaurant Times “COVID-19 has really screwed things up.” That statement by one of my clients recently summed up our current times pretty well. January through the beginning of March looked pretty good. Not the best year for many...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, Restaurant Promotions
Coronavirus Marketing For Foodservice: Getting your business back to 100%+ Here are 7 things you must do to get your business back above 100% sales Coronavirus is here for a while, and if you are in the foodservice business, getting your business back to 100%+ is not...
Menu Design, Menu Engineering, Menu Matrix
Start with a menu matrix. It’s how every restaurant menu should work. If you have never been through a Menu Matrix review with a professional menu engineering team, it’s time you did. It’s how every restaurant menu should work. And it’s how...
Branding, Menu Design, Menu Engineering, Uncategorized
It’s Like A Book, People Are Judging Your Restaurant By The Menu A recent survey shows just one in five people care who wrote a novel before choosing if they want to read it, while a whopping 52 per cent make their choice based on the jacket artwork. While only...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
Restaurant Menu Matrix: Top 10 Mistakes Restaurant Operators Make On Their Menu (and how to avoid them) A while back I had an opportunity to visit with a family restaurant owner in the Chicago area. For the most part I like Chicago and the people who reside there....
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