Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Social Media
Peter Pappas, owner of Baldinos restaurants in Fayetteville North Carolina has moved his advertising, marketing support and social media to HotOperator to increase foot traffic and at the same time, get a higher ‘sandwich profit contribution’ from each sale. Anyone...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, restaurant menu design, Uncategorized
A lot of distributors claim to be menu design experts, but are they really? A lot of robotic, build your own menu design websites claim to offer a great menu at a lower cost. But at what price in lost opportunities for your business? Here are seven rules to follow...
Foodservice Brand Marketing, Social Media
Here’s my question: Are Facebook ads ineffective, or do you just suck at it? *https://www.inc.com/marla-tabaka/62-of-small-business-owners-say-facebook-ads-dont-work-experts-disagree.html A Couple Statistics Might Help Find An Answer Facebook has 2.80 billion monthly...
Foodservice Brand Marketing, Restaurant Marketing, Uncategorized
Should You Consider A Billboard For Your Restaurant? When you think about the question: should you consider a billboard for your restaurant, the short answer is, yes. The short reason being, because billboards work. Billboards may seem like a huge waste of money for...
Branding, Foodservice Brand Marketing, Ghost Kitchen, Restaurant Social Media, Social Media, Virtual Kitchen
Starting Up A Virtual Restaurant (Rather Than A Ghost Kitchen) What’s the Difference Between A Virtual Kitchen and A Ghost Kitchen? As a restaurant operator, or someone wanting to get into the restaurant business during this pandemic, you may be thinking about...
Foodservice Brand Marketing, Restaurant Marketing, Uncategorized
Will 2021 Be Better Than 2020 For Restaurants? This has been a very difficult year for many restaurant operators. We were talking with a client recently and mentioned that this has been the hardest year on fuss service restaurants since Prohibition 100 years ago. The...
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