Restaurant Marketing, Restaurant Social Media, Uncategorized
How The Restaurant Industry Can Fix Its Staffing Problems Nearly every restaurant operator I work with has the same problem: Staffing. There are a few who don’t, but most of our clients are struggling with how to get workers to return. That or how to introduce new...
Branding, Menu Engineering, Menu Makeover, Menu Matrix, restaurant menu design, Uncategorized
Restaurant Menu Matrix: Now Is The Perfect Time With nearly every restaurant we work with on a menu makeover we like to start with a restaurant menu matrix or scatter graph. This is an essential process to go through before making any menu changes. If you don’t use a...
Mental Anchoring, Menu Design, Menu Engineering, restaurant menu design
Restaurant Menu Design: Are You Ready For Spring? There is reason to be optimistic in the restaurant industry. According to the National Restaurant Association, 83% of adults say they are not eating on the premises at restaurants as often as they would like–up from...
Foodservice Brand Marketing, Restaurant Marketing, Uncategorized
Should You Consider A Billboard For Your Restaurant? When you think about the question: should you consider a billboard for your restaurant, the short answer is, yes. The short reason being, because billboards work. Billboards may seem like a huge waste of money for...
Branding, Foodservice Brand Marketing, Ghost Kitchen, Restaurant Social Media, Social Media, Virtual Kitchen
Starting Up A Virtual Restaurant (Rather Than A Ghost Kitchen) What’s the Difference Between A Virtual Kitchen and A Ghost Kitchen? As a restaurant operator, or someone wanting to get into the restaurant business during this pandemic, you may be thinking about...
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