Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Advertising, Restaurant Cost Savings, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media, Server Training, Social Media
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
Branding, Foodservice Brand Marketing, Menu Design, Restaurant Marketing, Restaurant Social Media
Does Your Restaurant Menu Represent Your Food? I was out with friends for dinner the other night at a fairly upscale restaurant and was offered a really terrible menu. My friends all know that I have spent the last 30 years working with restaurant operators all over...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Menu Matrix, Restaurant Marketing
Surviving the Fall Pandemic in Your Restaurant: Start With Some Research As a result of consumer changes around the coronavirus, the restaurant industry has been hit hard with restaurant and foodservice sales losses surpassing $185 billion between March and August....
Menu Design, Menu Engineering, Menu Matrix, Restaurant Marketing
Perfect Restaurant Menus for Imperfect Restaurant Times “COVID-19 has really screwed things up.” That statement by one of my clients recently summed up our current times pretty well. January through the beginning of March looked pretty good. Not the best year for many...
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