Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, restaurant menu design, Uncategorized
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the “Downward Spiral.” It’s a subtle yet destructive...
Restaurant Business, Restaurant Cost Savings, Restaurant Marketing, Uncategorized
What Do Tariffs Mean for Food Costs? With the second Trump administration proposing tariffs on all imported goods, including food, it’s essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by...
Restaurant Marketing, Uncategorized
An Important Question: Will Raising Prices Cause My Restaurant to Lose Customers? This is a question I get from clients all the time: Will Raising Prices Cause My Restaurant to Lose Customers? Of course, Raising prices is a common concern for restaurant owners,...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Foodservice Brand Marketing, Restaurant Advertising, Restaurant Marketing, Restaurant Promotions, Social Media, Uncategorized
Restaurant Marketing Tips for the 2024 Holiday Season Here are some restaurant marketing tips for the 2024 holiday season. You might be wondering, why should we think about holiday tips in the middle of summer? It’s simple: you’ll need this much time to...
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