Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Advertising, Restaurant Cost Savings, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media, Server Training, Social Media
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
Foodservice Brand Marketing, Restaurant Marketing, Restaurant Social Media, Social Media
Let’s face it, getting customers into your restaurant can be very difficult. Most operators are looking at declining sales, or customers who are simply dining with them less often. Prices are high and discretionary income is low. So even though gas prices are in line,...
Branding, Foodservice Brand Marketing, Menu Design, Restaurant Marketing, Restaurant Social Media
Does Your Restaurant Menu Represent Your Food? I was out with friends for dinner the other night at a fairly upscale restaurant and was offered a really terrible menu. My friends all know that I have spent the last 30 years working with restaurant operators all over...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Social Media, Social Media
Got a call from a potential client the other day asking what we’re currently working on. His words: “So, whatcha workin’ on and why should I care?” I thought that’s pretty direct, but it also pointed out that I haven’t posted much about that lately. So here’s a...
Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Social Media, Uncategorized
How NOT to advertise a local restaurant? The staff at HotOperator does a lot of business coaching for small and medium sized restaurant operators nationwide. Recently the co owners of The Land Run Steakhouse in Enid Oklahoma called and asked for advice. Since we have...
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