Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Marketing, Restaurant Menu, restaurant menu design, Uncategorized
When it’s time to update your restaurant menu, the worst place to start is with guesses. The best place to start is with a Menu Matrix. A Menu Matrix gives you a clear, objective look at what’s working, what’s underperforming, and where your real profit opportunities...
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Menu, restaurant menu design
When the “after” is worse than the “before.” HotOperator developed a menu for Carrington Restaurant in Egg Harbor, Wisconsin, in 2022, with updates in 2023. This particular business group is known for changing marketing people like most people...
Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Menu, restaurant menu design
How to Engineer a Pizza Restaurant Menu That Boosts Profits (Without Alienating Guests) When Restaurant Menu Engineering for Pizza Restaurants, many Pizza restaurants play by a different set of rules when it comes to menu engineering. While the product is universally...
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Menu
Here is a Menu Bleeding Money—Every Single Week If your menu isn’t making you money, it’s costing you—week after week. In restaurant after restaurant, we see the same three problems that quietly drain revenue: Pricing without purpose. Prices aren’t based on what...
Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Recent Comments