Foodservice Brand Marketing, Restaurant Marketing, Restaurant Social Media, Social Media
Let’s face it, getting customers into your restaurant can be very difficult. Most operators are looking at declining sales, or customers who are simply dining with them less often. Prices are high and discretionary income is low. So even though gas prices are in line,...
Branding, Foodservice Brand Marketing, Menu Design, Restaurant Marketing, Restaurant Social Media
Does Your Restaurant Menu Represent Your Food? I was out with friends for dinner the other night at a fairly upscale restaurant and was offered a really terrible menu. My friends all know that I have spent the last 30 years working with restaurant operators all over...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Advertising, Restaurant Marketing
Prime Restaurant Turnaround: How HotOperator Helped an Oklahoma Operator Save His Restaurant We’ve worked with a restaurant operator in Enid, Oklahoma, for more than a decade. Enid is a city of just over 50,000 people and a mostly industrial community. This operator...
Foodservice Brand Marketing
National Restaurant Show Follow Up Yup, after more than 10 years I went to the National Restaurant Show in Chicago. For those of you who don’t know, it was from May 18th through the 24th. (Thank God you missed it if you didn’t go). I was there on Monday the 23rd. Got...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Social Media, Social Media
Got a call from a potential client the other day asking what we’re currently working on. His words: “So, whatcha workin’ on and why should I care?” I thought that’s pretty direct, but it also pointed out that I haven’t posted much about that lately. So here’s a...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Promotions
A lot of restaurant operators I work with are getting complaints about their restaurant menu prices. Here are 7 things you should do to support higher prices in your restaurant. 1 – Understand Value and Price in Foodservice Prices are supported by product or...
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