Foodservice Brand Marketing
National Restaurant Show Follow Up Yup, after more than 10 years I went to the National Restaurant Show in Chicago. For those of you who don’t know, it was from May 18th through the 24th. (Thank God you missed it if you didn’t go). I was there on Monday the 23rd. Got...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Social Media, Social Media
Got a call from a potential client the other day asking what we’re currently working on. His words: “So, whatcha workin’ on and why should I care?” I thought that’s pretty direct, but it also pointed out that I haven’t posted much about that lately. So here’s a...
Menu Design, Menu Engineering, Restaurant Advertising, Restaurant Marketing
The Nudge Restaurant Marketing Process In their book ‘Nudge’, Richard H. Thaler and Cass R. Sunstein claim that, every day, we make decisions on topics ranging from personal investments to schools for our children, to the meals we eat, to the causes we champion....
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Promotions
A lot of restaurant operators I work with are getting complaints about their restaurant menu prices. Here are 7 things you should do to support higher prices in your restaurant. 1 – Understand Value and Price in Foodservice Prices are supported by product or...
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