Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Matrix, Menu Strategic Pricing, Restaurant Business, restaurant menu design
8 Overlooked Menu Issues That Could Be Costing You Thousands When Block Brewing Company in Michigan asked us to run a Menu Matrix Review, they felt like something could be improved but didn’t know what. They came ot HotOperator for advice on guiding guests, supporting...
Restaurant Cost Savings, Restaurant Management, Restaurant Marketing, Restaurant Products, Restaurant Promotions
When Confidence Drops, So Does Dining Out: What Low Consumer Confidence Means for Restaurants Let’s face it—when people start to feel uneasy about the economy, restaurants are often one of the first places they cut back. Whether it’s skipping the morning coffee run or...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing
The economic fog is real, but so is the opportunity. Get proactive with your menu and marketing strategy. The Mood on Main Street Consumer confidence is shaky. Inflation may be slowing, but prices still feel high at the grocery store and even higher at your...
Foodservice Brand Marketing, Restaurant Food Photography, Restaurant Products
Easy Food Photography Tips to Delight Your Restaurant’s Guests It’s often said that people eat with their eyes first. Captivating food photography can entice potential customers, enhance your menu’s appeal, and boost engagement on social media. You...
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