Branding, Foodservice Brand Marketing, Restaurant Advertising, Restaurant Social Media, Uncategorized
How NOT to advertise a local restaurant? The staff at HotOperator does a lot of business coaching for small and medium sized restaurant operators nationwide. Recently the co owners of The Land Runu Steakhouse in Enid Oklahoma called and asked for advice. Since we have...
Branding, Carryout Menu, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Restaurant Marketing, Restaurant Social Media, Uncategorized
FF Chicken + HotOperator Together FF Chicken is a new, Flame-Grilled chicken franchise that specializes in Free-Range chicken. It’s also free from hormones and antibiotics. Their All-Natural Chicken is marinated in their signature Peri Peri sauce. This new...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Social Media
Peter Pappas, owner of Baldinos restaurants in Fayetteville North Carolina has moved his advertising, marketing support and social media to HotOperator to increase foot traffic and at the same time, get a higher ‘sandwich profit contribution’ from each sale. Anyone...
Menu Design, restaurant menu design, Uncategorized
Have you ever wondered how to tell if a restaurant menu is well design-engineered? Here’s how to tell if a restaurant menu is well design-engineered. There are four things to look for. Positioning, Product Highlighting, Mental Anchoring, and Strategic Pricing. ...
Restaurant Cost Savings, Restaurant Marketing, Restaurant Products, Restaurant Social Media, Uncategorized
The Problem: How to reduce food and supply costs in restaurants. A problem that most restaurant operators worry about most is: how to reduce food and supply costs in restaurants. This has been and always will be an issue for most restaurants because they are always...
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