The three top reasons you should outsource your social media (number 3 is the best reason yet)
With the current problems facing the restaurant business, outsourcing your social media is the best way to stay top-of-mind. People are not out as much and so they don’t travel past your restaurant as often. Consumers have developed new patterns and habits, which do not include you.
To change that, you need to be in front of your guests as often as you can. This is not easy. Social media can be tough. You have to post nearly every day. And you have to boost your posts to get traction. Plus, you have to know how best to boost.
Here are the three top reasons you should outsource your social media.
1 – Maybe you suck at it. Was that too forward? There are restaurant operators who are great on social media. But they are rare. And unless you are a large enough company to afford a full time social media expert, you’re pretty much on your own. Which is why you should outsource your social media.
2 – You’re already too busy. With limited staff and a business to run, you do not have time to be sitting at a computer every day posting and boosting on social media. So outsource it. That way it will get done every day and you won’t have to worry about it.
3 – It’s cost effective. HotOperator offers programs at 325.00 per month and recommends an advertising spend of at least 200.00 per month. The return on investment is taking your business back to 80 to 100% of year-over-year sales.
M+K Laux dba HotOperator is a farm to table marketing consulting firm. Mark and Kelly are a marketing team and managing partners of HotOperator. They have been working in the food business since 1989. Either can be contacted through the HotOperator website, or by calling 800-316-3198. or contact Laux here.
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