FF Chicken + HotOperator Together
FF Chicken is a new, Flame-Grilled chicken franchise that specializes in Free-Range chicken. It’s also free from hormones and antibiotics. Their All-Natural Chicken is marinated in their signature Peri Peri sauce. This new franchise chooses HotOperator for new Digital, Carryout and Catering menus. It also recently selected HotOperator for their continued marketing programs.
What is Peri Peri Sauce?
Peri Peri sauce is a blend of African Bird’s Eye Chili, Lemon, Garlic, and a secret blend of herbs and spices. The sauce is very popular in South Africa and Asia, and is gaining popularity in the United States. This is mostly due to military service people returning from being stationed in those regions of the world.
The flavor is mildly wild, a little spicy, and very flavorful.
Why FF Chicken Decided to Work With HotOperator
The owner of the FF Chicken franchise, Fahim Munawar said he had tried to work with a distributor. But he simply could not get the professional look he wanted. He also stated: “I want my franchise to grow and be impressive. The only way to make that happen is to work with an agency that is independent of trying to sell me food.”
HotOperator specializes in not just developing a menu design. They also helping their clients organize the menu process. This includes which items to 86, and which items to add to the menu to help grow the business. This advice is not based on selling select products to the restaurant operator. Instead, it’s based on an objective viewpoint to promote the restaurant brand.
A Professional Look for the FF Chicken Menu System
The creative team for HotOperator focused on creating a look that would express their brand, and at the same time, sell items with the highest plate contribution. HotOperator wanted the look to be both brand focused, and because the restaurant is a QSR chain, to help consumers make decisions as quickly as possible.
The designs the creative team came up with best represent the FF Chicken brand. They also use Product Positioning, Menu Highlighting, Mental Anchoring and Strategic Pricing to help make the FF Chicken franchise as profitable as possible without pushing away guests.
It All Starts With The Menu
HotOperator is a full service restaurant and foodservice marketing company. Their relationship normally starts with a menu makeover and continues with brand marketing, logo development, new product development, social media, radio, television, film and public relations.
FF Chicken chooses HotOperator for complete marketing campaign
Fahim decided to place his entire franchise marketing in the hands of HotOperator. He said: “HotOperator has done such excellent work so far, I decided to work with them on my entire program.” The work includes social media for Facebook, TikTok, Instagram and LinkedIn to generate more traffic for their restaurants along with more franchise locations.
For more information, HotOperator can be reached through their website here.
To inquire about an FF Chicken franchise, reach them on their website here.