Branding, Foodservice Brand Marketing, Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media
How to Prepare Your Restaurant for a Challenging 2026: Seven Proven Strategies for Independent Operators As the industry heads into 2026, early economic indicators show that consumers are still cautious with their spending. The Conference Board Consumer Confidence...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media, Social Media
By HotOperator® Helping Independent Restaurants Tell Better Stories, One Menu at a Time Every Restaurant Has a Story — But Not Every Diner Hears It A couple sits in their car on a Friday night. They’re hungry, undecided, and a little impatient. She opens her phone and...
Branding, Menu Design, Menu Engineering, Menu Makeover, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media
Menu Design, Restaurant Marketing, and Brand Development Highlights At HotOperator®, we’ve been busy helping restaurants grow their brands and improve profitability through menu design-engineering, social media, advertising, logo design, illustration, photography, and...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design
Why Every Restaurant Needs a Profit Checkup (before it’s too late) Most restaurant operators wouldn’t dream of skipping a checkup at the doctor. You know prevention is cheaper — and easier — than fixing a problem once it’s too late. So why do so many restaurants...
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Menu, restaurant menu design
When the “after” is worse than the “before.” HotOperator developed a menu for Carrington Restaurant in Egg Harbor, Wisconsin, in 2022, with updates in 2023. This particular business group is known for changing marketing people like most people...
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