Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Advertising, Restaurant Marketing, restaurant menu design, Restaurant Social Media, Social Media
From a Recent Ad: Fire Your Agency (If You Have One) A recent ad popped up on social media telling me to fire my agency. Well, if I have one. Having been in the food business for more than I care to admit, I’ve seen some changes in how restaurant operators advertise...
Menu Design, restaurant menu design, Uncategorized
Have you ever wondered how to tell if a restaurant menu is well design-engineered? Here’s how to tell if a restaurant menu is well design-engineered. There are four things to look for. Positioning, Product Highlighting, Mental Anchoring, and Strategic Pricing. ...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, restaurant menu design, Uncategorized
A lot of distributors claim to be menu design experts, but are they really? A lot of robotic, build your own menu design websites claim to offer a great menu at a lower cost. But at what price in lost opportunities for your business? Here are seven rules to follow...
Menu Design, Menu Engineering, restaurant menu design, Uncategorized
Here’s How Working Plant Based Meat Into Your Menu Makeover Is Good For Business Of the hundreds of restaurant menus we’ve design-engineered over the past year or so, about half of them are now offering a plant-based meat alternative to attract guests. The other...
Carryout Menu, Menu Design, Restaurant Marketing, restaurant menu design, Restaurant Products, Uncategorized
How to Take Advantage of Delivery and Carryout Trends in Your Restaurant According to a recent National Restaurant Association survey, 60% of U.S. consumers say they order delivery or carryout food at least once a week, with 31% saying they order from a third-party...
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