Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media, Social Media
By HotOperator® Helping Independent Restaurants Tell Better Stories, One Menu at a Time Every Restaurant Has a Story — But Not Every Diner Hears It A couple sits in their car on a Friday night. They’re hungry, undecided, and a little impatient. She opens her phone and...
Branding, Menu Design, Menu Engineering, Menu Makeover, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media
Menu Design, Restaurant Marketing, and Brand Development Highlights At HotOperator®, we’ve been busy helping restaurants grow their brands and improve profitability through menu design-engineering, social media, advertising, logo design, illustration, photography, and...
Branding, Carryout Menu, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing, Restaurant Menu
Well, Are You Keeping Up? Restaurant operators are notoriously slow to change their menus. It’s not because they don’t care—it’s because they think it’s expensive. But here’s the truth: food costs are climbing, and every month you wait, you’re slipping further behind....
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design
Why Every Restaurant Needs a Profit Checkup (before it’s too late) Most restaurant operators wouldn’t dream of skipping a checkup at the doctor. You know prevention is cheaper — and easier — than fixing a problem once it’s too late. So why do so many restaurants...
Foodservice Brand Marketing, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Management, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Promotions, Restaurant Social Media
How to turn around a restaurant business. Turning around a restaurant can be a difficult task, especially in smaller communities and neighborhoods. But it can be done. To turn around a restaurant business, you’ll need to do some tricky marketing. What follows is a...
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