Restaurant Advertising, Restaurant Business, Restaurant Marketing
Why Marketing is a Game Changer for Restaurants The Challenge: Competing with the Big Players Most independent restaurants struggle with marketing, often handling it in-house without professional help. Meanwhile, large restaurant chains invest heavily in strategic...
Foodservice Brand Marketing, Restaurant Business, Restaurant Management, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media
Good news for the restaurant industry—every category is expected to grow over the next few years. Limited Service Restaurants (LSRs) are poised for significant expansion, while Quick Service Restaurants (QSRs) will also experience strong growth. Full Service...
Restaurant Business, Restaurant Cost Savings, Restaurant Marketing, Uncategorized
What Do Tariffs Mean for Food Costs? With the second Trump administration proposing tariffs on all imported goods, including food, it’s essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by...
Restaurant Marketing, Uncategorized
An Important Question: Will Raising Prices Cause My Restaurant to Lose Customers? This is a question I get from clients all the time: Will Raising Prices Cause My Restaurant to Lose Customers? Of course, Raising prices is a common concern for restaurant owners,...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Marketing, restaurant menu design, Server Training, Uncategorized
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
Branding, Mental Anchoring, Menu Design, Menu Engineering, Menu Matrix, Restaurant Advertising, Restaurant Cost Savings, Restaurant Marketing, Restaurant Promotions, Restaurant Social Media, Server Training, Social Media
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
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