Menu Matrix, Menu Strategic Pricing
The Restaurant Menu Matrix: How to Interpret the Data for Maximum Profit What the Data is Actually Telling You The Menu Matrix plots every item on your menu into four quadrants based on Popularity and Profitability. Here is how to read the “story” behind...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Menu, restaurant menu design
Why Your Free/DIY Menu is Costing You Thousands If you’re running a restaurant, you’ve heard the pitch. Your distributor offers to “throw in” a menu for free. Or, you see a flashy online DIY tool that lets you drag-and-drop your way to a new layout for the...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Menu, restaurant menu design, Uncategorized
Is Your Menu a Piece of Art or a Profit Engine? In the restaurant business, your menu is your only 100% effective piece of advertising. Every single customer has to read it. Yet, most menus are designed by “gut feeling” or a food distributor’s template....
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Marketing, Restaurant Menu, restaurant menu design, Uncategorized
When it’s time to update your restaurant menu, the worst place to start is with guesses. The best place to start is with a Menu Matrix. A Menu Matrix gives you a clear, objective look at what’s working, what’s underperforming, and where your real profit opportunities...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Foodservice Brand Marketing, Menu Engineering, Menu Matrix, Restaurant Business, Restaurant Social Media, Uncategorized
What The WRA Shows Revealed About Restaurant Reality in 2025 By Mark K. Laux, HotOperator® I’ve been to my share of restaurant trade shows: Wisconsin, Illinois, Michigan, Indiana, PA, Texas. Different badges, different booths — but lately, the same conversation is...
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