Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Marketing, Restaurant Menu, restaurant menu design, Uncategorized
When it’s time to update your restaurant menu, the worst place to start is with guesses. The best place to start is with a Menu Matrix. A Menu Matrix gives you a clear, objective look at what’s working, what’s underperforming, and where your real profit opportunities...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Branding, Menu Design, Menu Engineering, Menu Makeover, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Social Media
Menu Design, Restaurant Marketing, and Brand Development Highlights At HotOperator®, we’ve been busy helping restaurants grow their brands and improve profitability through menu design-engineering, social media, advertising, logo design, illustration, photography, and...
Branding, Carryout Menu, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing, Restaurant Menu
Well, Are You Keeping Up? Restaurant operators are notoriously slow to change their menus. It’s not because they don’t care—it’s because they think it’s expensive. But here’s the truth: food costs are climbing, and every month you wait, you’re slipping further behind....
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, Restaurant Menu, restaurant menu design
Why Every Restaurant Needs a Profit Checkup (before it’s too late) Most restaurant operators wouldn’t dream of skipping a checkup at the doctor. You know prevention is cheaper — and easier — than fixing a problem once it’s too late. So why do so many restaurants...
Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Menu, restaurant menu design
When the “after” is worse than the “before.” HotOperator developed a menu for Carrington Restaurant in Egg Harbor, Wisconsin, in 2022, with updates in 2023. This particular business group is known for changing marketing people like most people...
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