Let’s face it, getting customers into your restaurant can be very difficult. Most operators are looking at declining sales, or customers who are simply dining with them less often. Prices are high and discretionary income is low. So even though gas prices are in line, there is a general sense of disparity, especially in an election year. So here are 7 promotions you can use today to get more consumers into your restaurant.
7 Restaurant Promotions You Can Use Today:
- Referral Program: Your top customers know people and can influence their friends and family to dine with you. So, encourage your existing customers to refer new customers by offering discounts or rewards for every new referral they bring in.
- Social Media Contests: If you’re working with HotOperator, you’re probably already doing this. Run contests on platforms like Instagram and Facebook where participants can win prizes by liking, sharing, or commenting on your posts. Better yet, get them to post images or comments on your pages and get the highest number of likes to win the gift card. And keep in mind, if you give away a $30 gift card, you’re actually only giving away about 30% of that cost, because it’s just the food you need to cover. The staff and operations are already there.
Loyalty Program: Develop a program that rewards repeat customers with points that can be redeemed for discounts, free products, or other perks. If you don’t have one, HotOperator recommends getting one set up.
Email Marketing Campaigns: If you’re working with HotOperator, you’re already doing this. Use email newsletters to announce new products, promotions, or special events, and offer exclusive deals to your subscribers.
Most consumers say they don’t get enough emails from their favorite restaurant operators. So, take advantage of that interest and start emailing.
- Collaborations with Other Businesses and Community Organizations: Partner with complementary local businesses and local organizations to cross-promote each other’s products or services. This is a great way to get noticed in your community, and to get people to think highly of you.
- Customer Appreciation Events: Host events to thank your customers for their support, offering exclusive deals, free refreshments, or other perks. This can be done with social media and through emails. But make it exclusive. These can be special nights (make them slower nights like a Monday or Tuesday), and make the event fit your style of restaurant.
- Seasonal Promotions: Align your promotions with holidays or seasons, offering themed discounts or special bundles. Again, if you’re working with HotOperator, you’re already doing this style of marketing.
For professional help, reach out to Mark Laux! (920) 420-2076! 
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