Restaurant email marketing is all about the right restaurant marketing content. Here are 28 restaurant email subject lines that can help get your restaurant email marketing headed in the right direction. Keep in mind, getting these ideas is like getting the keys to a race car. Just because you can get it started, doesn't mean you can win any races. The best way to develop a terrific email marketing program is to hire a professional restaurant marketing firm (hey, we might even know a good one).
1-Your Next Meal Is Half Free
Buy one, get one half off offer enclosed.
2-Here’s What We’ve Cooked Up Just For You
Great food plus a $5.00 coupon on your next $20.00 purchase!
3-Going...going...20% off your next meal is almost gone!
For a very limited time, get 20% off your check total.
4-Five Bucks Says You’ll Like Our Food Better
Bring in any competitive check and use it as a coupon for $5.00 off.
5-How about a free appetizer? (And that’s just for starters)
Free appetizer promotion with any entree order.
6-25 things you didn’t know about our restaurant (or was that 25% of all things?)
25% off any dinner for two!
7-Exclusive Email Offer Enclosed (don’t show this email to anyone)
Exclusive offer for $2.50 off next purchase.
8-How to buy friends and influence people
Take them out to lunch - when you buy one meal and get the second 50% off!
9-Hurry In Before It’s Too Late (anything could happen, you know)
We wanted your last meal on Earth to be memorable. So we’re offering you a free drink with any purchase. Hey, you might be hit by a meteor next week, so this offer ends this Friday.
If We’ve Got Nothing To Offer, What The Hell Do We Talk About?
Now that we have some coupons floating around out there, let’s talk about stuff without giving away the ranch.
10-Dining Out On A Budget (And Still Getting A Great Meal)
11-Introducing A Hot Meal (when’s the last time someone cooked something great for you?)
Choose a single item to feature, add the description and end the email with ‘...just wanted to keep our flavor top of mind.’
12-3 Step Process For A Better Lunch (or dinner)
Step one, order carryout.
Step two, dine in.
Step three, buy a second meal for the next day.
13-5 items you didn’t know we offered
Then pick five items to feature - an appetizer, three entrees and a dessert even if it’s just a cookie.
14-9 out of 10 people are completely wrong about this restaurant!
Then offer some really interesting facts that nobody would have known before and write about those.
15-What Elvis Presley taught us about cooking.
Not a damn thing, but gosh, that man could sing and dance. And if he were alive today (and we’re not saying he isn’t) but if he were, we’d give him a FREE meal. Come to think of it, if you dress up as Elvis and you’re convincing enough, we’ll give you a FREE meal, too.
16-Why Our Food Does Not Suck
In fact it’s pretty good, and here’s what makes it different.
17-Do you regret your last meal?
The good news is, you can make your next meal a lot better.
18-Do you have any plans for dinner?
Would you like some?
19-3 ways to convince your significant other to go out to eat on a Tuesday.
20-The Art Of Good Food
Here is the easiest way to experience better dining.
21-The Safest Restaurant Ever
In fact, we can honestly say nobody has died in our restaurants, ever.
22-Shut Up And Cook
That’s what everyone keeps telling us. They love our food, they just want us to be quiet about it.
23-Lunchjacking: How To Get A Better Lunch
24-Coolfooding: The Best Place To Be Seen To Be Cool
25-The Field Of Creams
Our sauces are so smooth and creamy, lots of people dream about it (I just wish they hadn’t described it in such detail).
26 - 5 Facts Only 3 People Know About Us (until you read this email)
27 - Do Not Commit These Dining Atrocities
Content focuses on anecdotes of people and what they’ve said and can you believe that sort of thing, etc.
28 - Where to drink (insert your best drink) right now
Focus on the drinks, ice, et al.
Now that I’ve gotten all creative and stuff, how should I feel if people unsubscribe?
Ha, that’s easy: At least now you know they’re not your customers. Focus on the people who come in again and again rather than on the few who don’t get you and move on. An email list is a living, breathing document that should expand and contract, and that’s OK.
Besides, what good is your email list if you’re not going to use it?