Restaurant Menu Design: Are You Ready For Spring?
Here are examples of some of the menus we’ve recently updated for our clients. All of these menus included a strategic price increase, and we recommend you doing that same. Looking at these smart restaurant operators think about your restaurant menu design: are you ready for spring?
Should You Consider a Billboard for Your Restaurant?
To most restaurant operators, the idea of should you consider a billboard for your restaurant comes down to just getting the word out. This is a mistake. To be effective, a billboard needs to be creative. Billboards need to be memorable. Most restaurant operators rely on the wrong people to help with a billboard. To make a billboard work, you need a professional. Someone who is only interested in your restaurant success.
Starting Up A Virtual Restaurant (Rather Than A Ghost Kitchen)
Starting up a virtual kitchen at this moment in time can be a great way to expand a restaurant business. Consumers are looking for great food that they don’t have to cook.
Will 2021 Be Better Than 2020 For Restaurants?
HotOperator is setting up a Zoom conference for marketing tips for restaurant operators. To join, you just need to sign up and show up. It’s free, and you will be able to meet with other restaurant operators and talk things out. Or simply bitch about the place we find ourselves. Either way, we’re here to help if we can.
Will Lasagna Save Your Restaurant? Or Maybe It’s Meatloaf?
Will Lasagna Save Your Restaurant? Or Will It Be Meatloaf? Either way, ‘Take & Bake’ may be able to save your restaurant. In a recent Washington Post article, a construction company/restaurant owner laments that his construction business is doing well, and yet his...
Surviving the Fall Pandemic in Your Restaurant: Start With Some Research
Twenty-seven percent of operators say they added third-party delivery, while 17% added in-house delivery. Among the restaurant operators that added any of these off-premises options, a majority say they plan to continue offering it after COVID-19 passes. This points to changes in both consumer behavior and how restaurants work.
Make A Better Menu For Fall
Make A Better Menu For Fall We are moving into a new season and it's time to rethink your menu. Especially with all the uncertainty around the Coronavirus. It's time to make a better menu for fall. Moving forward, you will need a menu system that allows you some...
Is your restaurant business a one legged stool?
Is your restaurant business a one legged stool? Your restaurant should be a four legged stool. Most restaurant operators spend most of their time thinking about reducing costs. This makes your restaurant business a one legged stool. I’m not saying spending time...
Perfect Restaurant Menus for Imperfect Restaurant Times
The restaurant business isn’t going to be the same any time soon. The idea of a bar with wall-to-wall people and standing room only waiting for tables seems like a distant past. And the sad truth is, most restaurant operators simply cannot make it on 60% or even 70% capacity.
I spoke with a long time client just the other day and he told me he thought about shutting down except he has a couple of his kids working in the restaurant and needs to keep them employed. But it doesn’t have to be that way. The restaurant business needs to be rethought. Right down to the menu.
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.
“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator