Restaurant Menu Matrix
To better understand the top 10 mistakes and how to correct them, it might help if we’re all on the same page with what a menu is. A menu should be your most effective marketing tool. It should suggestively sell products, describe your offering in a poetic way, entice an up sell, and – most importantly – be a visual representation of your brand.
Soul Food Menu Design
Black Bottom Kitchen is a soul food restaurant in North Hollywood California. Gina Taylor-Pickens owns the restaurant business and has been a long time customer of HotOperator. She recently launched some Sizzlin’ Summer Meal Deals for her carryout and delivery business and HotOperator designed the menu, developed the product positioning and helped set pricing.
Is your accountant happy with your menu?
Maybe you’re happy with your menu, but is your accountant happy with your menu? And by accountant, I mean is your menu able to help you get your customers to support you properly financially? Here’s how to know for sure if you menu is right for your business (and in this way, know how happy your accountant is with your menu).
How Restaurant Menu Pricing Makes A Difference
How Restaurant Menu Pricing Makes A Difference. The impact on the business was fewer guests overall. What started as a very solid opening soon became a slow, downward slide. The original performance promised to become a $2.5MM business, but over time, turned out to be a projection lower than $1MM.
8 Immutable Laws Of Restaurant Social Media
There is a conversation going on through Facebook, Twitter, Instagram, SnapChat and Google Places, just to name a few, that will take place with or without you. As a restaurant operator, you can either participate and have a say in the outcome of how your restaurant looks as a business in all of these places, or you can let it happen without you.
Sometimes A Mental Anchor Point Starts Selling: Parkway Tavern’s Bayou Beast
If you know anything about how HotOperator approaches menu engineering, we’re always in search of creative ways to help our restaurant keep their prices in perspective. One way we do that is with the Mental Anchor Point. This is an item we usually invent that has an unusually high price to make other items look cheaper by comparison. So we’re not always concerned if the mental anchor items don’t sell, as long as they do their job of making other, high contribution items sell more frequently.
Design-Engineering Sawmill Restaurant Menu System
We’ve worked with The Sawmill in Richfield for many years. Each year we develop a scatter graph and review the menu for what’s selling and what isn’t. What could be improved, and what is doing exceptionally well. This process get George and Holly Boggs ready for the spring and summer season which are particularly good for them. A collaboration between our menu engineering team, our creative direction and the client to help make the best menu for their business.
Restaurant Social Media Explained In Four Parts
If you’re doing social media right, you should hear from people that they like your social media program. You know, customers who are in your area and visit your restaurant and come up to you and say things like: Wow, cool post on Facebook, or I saw your photo on Instagram and really liked it. And if that’s not happening, you may not be doing it right.
How To Make A Better Menu (Why Make A Better Menu)
HotOperator is a marketing boutique specializing in menu design-engineering, restaurant marketing, classic marketing, consulting and brand building. We immerse ourselves into your business like no other marketing company and offer you real solutions that will help you build your business in measurable ways. Our process is unique, and our menus are of the highest quality, designed specifically for your business. Everything we do is custom and balances science and art perfectly.
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.
“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator