Top 3 Reasons to Elevate Your Restaurant Marketing Strategy for 2025
2025 is a pivotal year for the restaurant industry. With uncertainty on the horizon, taking a strategic approach to marketing is essential for sustaining growth and profitability. For high-volume independent operators, the stakes are higher—and so are the rewards.
Tariffs and Food Costs: A Guide for Restaurants to Stay Profitable in Changing Times
With the second Trump administration proposing tariffs on all imported goods, including food, it’s essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by raising prices and limiting quantities available in the U.S.
Will Raising Prices Cause My Restaurant to Lose Customers?
An Important Question: Will Raising Prices Cause My Restaurant to Lose Customers? This is a question I get from clients all the time: Will Raising Prices Cause My Restaurant to Lose Customers? Of course, Raising prices is a common concern for restaurant owners,...
Why HotOperator Menus Include Server Training
Does Your Restaurant Menu Include a Server Training Program? One thing that sets a HotOperator® menu system apart from others is the server training program that comes with it. Many restaurant owners unknowingly harm their businesses by opting for a cheap online menu...
The Importance of Managing a Restaurant Seamlessly from Back of the House to Front of the House
The Importance of Managing a Restaurant Seamlessly from Back of the House to Front of the House Managing a successful restaurant requires more than just great food or excellent customer service. It’s about synchronizing every aspect of your operation—from the back of...
Your Restaurant Menu Should Be A Selling Guide
Your Restaurant Menu Should Be A Selling Guide How to use your menu as a selling guide Got a call the other day from a potential client who asked a simple question: do engineered menus actually work? There is a short answer and a longer answer. The short answer is...
6 Restaurant Trends and What They Mean (number 4 is essential)
6 Restaurant Trends and What They Mean (number 4 is essential) According to The National Restaurant Association, the foodservice industry is on target to reach $1 Trillion dollars in sales this year. And when asked what stands out in the industry, here’s what they had...
Restaurant Marketing Tips for the 2024 Holiday Season
Here are some restaurant marketing tips for the 2024 holiday season. You might be wondering, why should we think about holiday tips in the middle of summer? It’s simple: you’ll need this much time to take full advantage of the in-house and catering potential for your business. So, here are some restaurant marketing tips for the 2024 holiday season.
8 Cool Restaurant Promotions (Number 4 is Really Cool)
Here are 8 Restaurant Promotions that you can execute in your restaurant that will capture the attention of your top guests.
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
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“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator