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What Low Consumer Confidence Means for Restaurants

What Low Consumer Confidence Means for Restaurants

When people start to feel uneasy about the economy, restaurants are often one of the first places they cut back. Whether it’s skipping the morning coffee run or trading dinner out for something homemade, low consumer confidence can seriously shake up the restaurant industry.

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Easy Food Photography Tips to Delight Your Restaurant’s Guests

Easy Food Photography Tips to Delight Your Restaurant’s Guests

It’s often said that people eat with their eyes first. Captivating food photography can entice potential customers, enhance your menu’s appeal, and boost engagement on social media. You don’t need to be a professional photographer to achieve mouth-watering images of your dishes. Here are some straightforward tips to help you capture photos that will make your guests eager to dine with you.​

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Why Marketing is a Game Changer for Restaurants

Why Marketing is a Game Changer for Restaurants

Most independent restaurants struggle with marketing, often handling it in-house without professional help. Meanwhile, large restaurant chains invest heavily in strategic marketing campaigns, giving them a massive advantage in attracting and retaining customers. Without a strong marketing strategy, independent restaurants risk being overshadowed.

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How to Stop Your Restaurant’s Menu from Spiraling Downward

How to Stop Your Restaurant’s Menu from Spiraling Downward

The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the "Downward Spiral." It’s a subtle yet destructive trend that...

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“Sell” it – “Put it in the window” or “We only have two orders left, push it.”

HotOperator is a dynamic foodservice marketing company specializing in growing restaurants. This is our blog. The blog posts you read here will help you push your sales and customer service to new levels. When the little window pops up, sign up so you’re the first to know when new information is available.

“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator