Easy Food Photography Tips to Delight Your Restaurant’s Guests
It’s often said that people eat with their eyes first. Captivating food photography can entice potential customers, enhance your menu’s appeal, and boost engagement on social media. You don’t need to be a professional photographer to achieve mouth-watering images of your dishes. Here are some straightforward tips to help you capture photos that will make your guests eager to dine with you.
Why Marketing is a Game Changer for Restaurants
Most independent restaurants struggle with marketing, often handling it in-house without professional help. Meanwhile, large restaurant chains invest heavily in strategic marketing campaigns, giving them a massive advantage in attracting and retaining customers. Without a strong marketing strategy, independent restaurants risk being overshadowed.
The Secret to a More Profitable Menu—And It’s Hiding in Your Data
HotOperator starts with a Menu Matrix Analysis, a data-driven approach to identifying profit leaks and optimizing menu performance. We analyze your sales data, product costs, and pricing, then map every menu item into a scatter graph with four key categories …
The Future of U.S. Restaurants: Growth Trends by Restaurant Type
Good news for the restaurant industry—every category is expected to grow over the next few years. Limited Service Restaurants (LSRs) are poised for significant expansion, while Quick Service Restaurants (QSRs) will also experience strong growth. Full Service...
How to Stop Your Restaurant’s Menu from Spiraling Downward
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the "Downward Spiral." It’s a subtle yet destructive trend that...
Top 3 Reasons to Elevate Your Restaurant Marketing Strategy for 2025
2025 is a pivotal year for the restaurant industry. With uncertainty on the horizon, taking a strategic approach to marketing is essential for sustaining growth and profitability. For high-volume independent operators, the stakes are higher—and so are the rewards.
Tariffs and Food Costs: A Guide for Restaurants to Stay Profitable in Changing Times
With the second Trump administration proposing tariffs on all imported goods, including food, it’s essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by raising prices and limiting quantities available in the U.S.
Will Raising Prices Cause My Restaurant to Lose Customers?
An Important Question: Will Raising Prices Cause My Restaurant to Lose Customers? This is a question I get from clients all the time: Will Raising Prices Cause My Restaurant to Lose Customers? Of course, Raising prices is a common concern for restaurant owners,...
Why HotOperator Menus Include Server Training
Does Your Restaurant Menu Include a Server Training Program? One thing that sets a HotOperator® menu system apart from others is the server training program that comes with it. Many restaurant owners unknowingly harm their businesses by opting for a cheap online menu...
“Sell” it – “Put it in the window” or “We only have two orders left, push it.”
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“If you sell food to humans on planet earth, we can help you.” -Mark Laux, Managing Partner, HotOperator