Building A Branded Pine Mountain Grill & Gifts
HotOperator helped Pine Mountain Grill & Gifts build a branded presence for their large volume, independent restaurant. We started with a new restaurant menu system. In addition to the dinner menu, HotOperator made lunch, dessert and carryout menus. From there, we worked on classic advertising, direct mail, an eClub, social media and a new web presence.
Everything a Restaurant Customer Sees Should Romance the Brand
In the restaurant business, consistency is key. Consistency in products, customer service and in your restaurant brand presentation. A mistake many restaurant operators make is having work done on their dinner menu, and then neglecting the restaurant bookend and day part menus. Sometimes restaurant operators ask a staff member or their beverage company design the additional menus. They think this is saving them money, but it’s really being penny wise and dollar foolish.
HotOperator doesn’t just make restaurant menus, we make restaurant menu systems that enhance and express your restaurant brand. The result is every point of guest contact romances the brand.
Restaurant classic advertising works well, but only if it is prepared well. Many restaurant operators don’t think restaurant advertising and marketing is effective. What many never realize is that it may not be advertising, but it might be the creative approach.
When you work with HotOperator, you’re working with a team of restaurant marketing experts. We have real-world experience so we know what works and what doesn’t. Plus, HotOperator has some of the best creative people working in the foodservice industry in the country.
Restaurant Social Media & Websites
HotOperator has a team of web developers and creative experts who can bring your brand to life. Put them to work on your website, on Facebook, Instagram, Twitter and Tumblr. HotOperator can connect the dots from posting to butts in seats.
Plus, HotOperator can watch over your comments on Yelp, Trip Advisor and other review (bitch) sites. Because sometimes it’s better to have an objective answer that won’t escalate.
HotOperator will make you look good. But we can only do that if you contact us and allow us to help you.
Customers are likely to spend 21% more if they receive good customer service via social media. (Source: Ambassador)