Menu Matrix, Menu Strategic Pricing
The Restaurant Menu Matrix: How to Interpret the Data for Maximum Profit What the Data is Actually Telling You The Menu Matrix plots every item on your menu into four quadrants based on Popularity and Profitability. Here is how to read the “story” behind...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Menu, restaurant menu design
Why Your Free/DIY Menu is Costing You Thousands If you’re running a restaurant, you’ve heard the pitch. Your distributor offers to “throw in” a menu for free. Or, you see a flashy online DIY tool that lets you drag-and-drop your way to a new layout for the...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Advertising, Restaurant Business, Restaurant Food Photography, Restaurant Marketing, Restaurant Menu, restaurant menu design, Restaurant Products, Restaurant Promotions, Restaurant Social Media, Social Media, Uncategorized
Behind the Scenes of the WRA Traveling Show: My Talk on Menu Engineering, Design, Social Media & Guerrilla Marketing This past fall, I had the privilege of presenting at the Wisconsin Restaurant Association’s Traveling Show, with stops in Eau Claire, Green Bay,...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Matrix, Menu Strategic Pricing, Restaurant Business, restaurant menu design
8 Overlooked Menu Issues That Could Be Costing You Thousands When Block Brewing Company in Michigan asked us to run a Menu Matrix Review, they felt like something could be improved but didn’t know what. They came ot HotOperator for advice on guiding guests, supporting...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Restaurant Business, Restaurant Marketing
The economic fog is real, but so is the opportunity. Get proactive with your menu and marketing strategy. The Mood on Main Street Consumer confidence is shaky. Inflation may be slowing, but prices still feel high at the grocery store and even higher at your...
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