Restaurant Menu Design-Engineering: The Barley House Limited Menu
How to make a limited menu you can change yourself
We have been working closely with our clients to keep cash flowing during the current crisis. A few days ago our long-time client The Barley House in both North Hampton and Concord New Hampshire got the okay to reopen. To them, this was met with mixed emotions, as anyone in the restaurant industry is well aware. Their first thought was: “great, we get to open back up and start selling food again.” But with limited service capacity, a staff that is better off collecting unemployment, does reopening for dine-in service even make sense?
With The Barley House, they decided to give it a go in one location and keep the other location to carry out only service. The Concord location would have room for outdoor seating. And with part of the street blocked off, they would have room for people to stay a safe distance. So, for that location, they decided to open with a limited menu.
HotOperator.com Menu Design Engineering
HotOperator menu design has answered a lot of questions about how to make a limited menu that our clients can service. Our answer is, do not forgo the menu engineering and just slap something together on your own. Our solution is to offer a fully engineered menu that our clients can make changes to and print themselves. The cost of putting this together for them is minimal (by that I mean compared to the return on investment it is next to nothing).
There are a lot of restaurant operators asking about going to a QR code and having guests see the menu on their phone. The Barley House asked about that as well. If you go this route, make sure the menu the guest calls up is a branded image that supports the restaurant. Do not use a price list. Your guests come to you looking to be entertained, and if you get sloppy with your menu, guests will notice.
Getting the restaurant industry back on its feet will take some skill, and time. Contact HotOperator for help with your menu, social media, website and advertising. If you are smart, your restaurant will not just survive, but thrive.
M+K Laux dba HotOperator is a farm to table marketing consulting firm. Mark and Kelly are a marketing team and managing partners of HotOperator. They have been working in the food business since 1989. Either can be contacted through the HotOperator website, or by calling 800-316-3198. or contact Laux here.