Sancho’s Cantina & Grill Restaurant Illustration

When we started working on the Sancho’s Cantina & Grill menu, we noticed Chris and Ray Panza share their last name with the original sidekick, Sancho Panza, immortalized by Pablo Picasso in 1955 with his ink drawing depicting Cervantes’ Don Quixote for the French weekly journal Les Lettres Francaises, in celebration of the 350th anniversary of what is considered by many, including yours truly, to be one of the finest novels ever written.


In the case of Sancho’s Cantina & Grill, we drew the little man with the setting sun over his head as a nod to the Don Quixote imagery, but allowed the illustration to become its own unique expression of Sancho and Dapple.  In many cases, small independent operators will say they can’t afford a custom illustration, when in fact, the truth of the matter is: they can afford it, but choose not to. Let’s face it, it’s a lot easier and cheaper to lift a great work from someone else and hope you never get caught.  It’s another thing to spend a few hundred dollars on an illustrator to create something entirely your own.

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October 7, 2013


Menu Design Engineering