HotOperator Restaurant Menu Engineering
Every properly engineered restaurant menu is based on four important components: Positioning, Highlighting, Mental Anchoring and Strategic Pricing. These are the most important features of restaurant menu engineering.
HotOperator Restaurant Menu Engineering includes the following features:
Positioning: Where you position a product on your restaurant menu has a huge impact on how well it will sell. It's important to put your very best items in the right places to make sure your restaurant patrons see them and order them more often.
Highlighting: There are very few ways that restaurant menu highlighting works. HotOperator has spent years developing our techniques to offer the best opportunity to increase your plate contributions.
Mental Anchoring: Focalism is a technique we use to help your restaurant guests make better choices in your restaurant less on based on money and more based on how good the food is.
Strategic Prices: There are several price points that have an impact on consumer behavior in a restaurant. Knowing what they are can be the difference in many thousands of dollars in income for your restaurant.
HotOperator restaurant menu engineering includes the science and design along with expert copy to make your menu more productive. Building the right menu requires the most important features of restaurant menu engineering. The benefits are a much higher return on investment in your business. This added income could be the difference between retiring to an island in the South Pacific and working until you drop.
You're entitled to a profit. The problem for most restaurant operators is they are so busy with the day-to-day operations of their restaurants the seldom think about the long-term effects of their marketing. Having a Foodservice Marketing Company like HotOperator working for you will help you stay focused on growing your business and increasing your profitability (and keeping your restaurant customers coming back again and again).
July 7, 2015
Business, Menu Design, Menu Design Engineering