Country House
The Country House Restaurant is a cherished dining destination in Clarendon Hills, Illinois, renowned for its extensive menu featuring famous burgers, sandwiches, classic entrees, and desserts. As a long-standing local favorite, maintaining guest engagement while finding fresh ways to maximize revenue requires a delicate balance of elevated presentation and active marketing.
[The Challenge ]
The owners of Country House were looking for strategic ways to increase guest check averages and successfully introduce new menu concepts. At the same time, they needed an elevated design aesthetic for their menu to better reflect the quality of their food. Operationally, their marketing was fragmented—relying on staff members to manage social media led to inconsistent messaging, leaving valuable opportunities on the table for broader 360° promotion, happy hours, and targeted advertising.
Country-House-Emails
[The Solution & Results ]
HotOperator stepped in to deliver a complete brand refresh, strategic menu engineering, and full-service marketing support designed to boost guest spend and drive consistent traffic.
- Elevated Menu Design & Engineering: We completely redesigned their menu layout to guide guest psychology, showcase high-margin dishes, and smoothly integrate new menu suggestions—elevating the overall dining experience and driving up check averages.
- 360° Marketing & Promotions: To drive traffic during key dayparts, HotOperator developed integrated promotional campaigns—including in-restaurant table talkers, tailored happy hour ideas, classic advertising, and strategic social media contests.
- Targeted Email Marketing: We handle their email marketing campaigns from top to bottom, keeping their loyal guest base informed and engaged.
- Consistent Social Media Management: We took over full management of their social channels, transitioning away from ad-hoc staff management to execute a polished, reliable digital strategy that introduced the new look and kept guests continually engaged.
Dean Timson,
Country House Restaurant
“We’ve had the pleasure of working with Mark and Kelly Laux of HotOperator for several years and have consistently been impressed with both their professionalism and the results they deliver.
Our partnership began with periodic social media posts and advertising, and we quickly saw a dramatic impact—our followers and engagement increased more than tenfold. Building on that success, HotOperator took over our email marketing campaigns, reaching over 25,000 subscribers. Once again, we experienced a noticeable boost in engagement and in-store traffic.
Most recently, we transitioned all website creative, production, and maintenance to HotOperator. Having a true one-stop marketing partner has been incredibly valuable.
Throughout our entire relationship, HotOperator has proven to be an outstanding communicator and a collaborative partner we can rely on.”
Social Media Management
Our Work
