Foodservice Brand Marketing, Mental Anchoring, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, Restaurant Business, Restaurant Marketing, restaurant menu design
There’s a focus group happening in your restaurant every day. But are you paying attention? Every customer who walks through your door gives you feedback. They tell you what they love. What they hate. What’s too expensive. What’s not worth it. But they don’t say a...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Matrix, Menu Strategic Pricing, Restaurant Business, restaurant menu design
8 Overlooked Menu Issues That Could Be Costing You Thousands When Block Brewing Company in Michigan asked us to run a Menu Matrix Review, they felt like something could be improved but didn’t know what. They came ot HotOperator for advice on guiding guests, supporting...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing
Most restaurant operators are leaving a lot of potential revenue on the table—it’s hiding in your data. How to find it? A Menu Matrix Review. That’s why HotOperator starts with a Menu Matrix Analysis, a data-driven approach to identifying profit leaks and...
Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, Menu Strategic Pricing, restaurant menu design, Uncategorized
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice business, one recurring issue stands out: what I call the “Downward Spiral.” It’s a subtle yet destructive...
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