Menu Design, Menu Engineering, Restaurant Advertising, Restaurant Marketing
The Nudge Restaurant Marketing Process In their book ‘Nudge’, Richard H. Thaler and Cass R. Sunstein claim that, every day, we make decisions on topics ranging from personal investments to schools for our children, to the meals we eat, to the causes we champion....
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Marketing, Restaurant Promotions
A lot of restaurant operators I work with are getting complaints about their restaurant menu prices. Here are 7 things you should do to support higher prices in your restaurant. 1 – Understand Value and Price in Foodservice Prices are supported by product or...
Branding, Carryout Menu, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Restaurant Marketing, Restaurant Social Media, Uncategorized
FF Chicken + HotOperator Together FF Chicken is a new, Flame-Grilled chicken franchise that specializes in Free-Range chicken. It’s also free from hormones and antibiotics. Their All-Natural Chicken is marinated in their signature Peri Peri sauce. This new...
Foodservice Brand Marketing, Menu Design, Menu Engineering, Restaurant Social Media
Peter Pappas, owner of Baldinos restaurants in Fayetteville North Carolina has moved his advertising, marketing support and social media to HotOperator to increase foot traffic and at the same time, get a higher ‘sandwich profit contribution’ from each sale. Anyone...
Menu Design, restaurant menu design, Uncategorized
Have you ever wondered how to tell if a restaurant menu is well design-engineered? Here’s how to tell if a restaurant menu is well design-engineered. There are four things to look for. Positioning, Product Highlighting, Mental Anchoring, and Strategic Pricing. ...
Branding, Foodservice Brand Marketing, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix, restaurant menu design, Uncategorized
A lot of distributors claim to be menu design experts, but are they really? A lot of robotic, build your own menu design websites claim to offer a great menu at a lower cost. But at what price in lost opportunities for your business? Here are seven rules to follow...
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