Branding, Menu Engineering, Restaurant Marketing
Restaurant Discounts Suck (the life out of your restaurant business) Pizza Hut, a division of Yum Brands is offering its iconic Meat Lover’s Pizza for only $10.00. It’s a pretty big discount for one of their best offerings, with a pound of meat on it, not that that...
Branding, Menu Engineering, Menu Matrix, Restaurant Marketing, Uncategorized
What A Restaurant Menu Matrix Review Can Do For Your Business I’ll be the first to admit, a restaurant menu matrix isn’t for every restaurant. Well, it is, but not every restaurant operator understands the value of going through the process. But I’d like to help you...
Branding, Menu Design, Menu Engineering, Uncategorized
It’s Like A Book, People Are Judging Your Restaurant By The Menu A recent survey shows just one in five people care who wrote a novel before choosing if they want to read it, while a whopping 52 per cent make their choice based on the jacket artwork. While only...
Branding, Restaurant Products
Restaurant New Products: People like what they already know they like, in a new form. New products are the life blood to the restaurant business. And the key to new restaurant products is to remember people like what they already know they like in a new form. When...
Branding, Menu Design, Menu Engineering, Menu Makeover, Menu Matrix
Restaurant Menu Matrix: Top 10 Mistakes Restaurant Operators Make On Their Menu (and how to avoid them) A while back I had an opportunity to visit with a family restaurant owner in the Chicago area. For the most part I like Chicago and the people who reside there....
Recent Comments