How to turn around a restaurant business.
Turning around a restaurant can be a difficult task, especially in smaller communities and neighborhoods. But it can be done. To turn around a restaurant business, you’ll need to do some tricky marketing.
Restaurant Menu Engineering for Pizza Restaurants
How to Engineer a Pizza Restaurant Menu That Boosts Profits (Without Alienating Guests) When Restaurant Menu Engineering for Pizza Restaurants, many Pizza restaurants play by [...]
What Low Consumer Confidence Means for Restaurants
When people start to feel uneasy about the economy, restaurants are often one of the first places they cut back. Whether it’s skipping the morning coffee run or trading dinner out for something homemade, low consumer confidence can seriously shake up the restaurant industry.
How to Stop Your Restaurant’s Menu from Spiraling Downward
The Secret to Preventing a Downward Spiral in Your Restaurant Menu In my decades of menu development experience and over 30 years in the foodservice [...]
Tariffs and Food Costs: A Guide for Restaurants to Stay Profitable in Changing Times
With the second Trump administration proposing tariffs on all imported goods, including food, it's essential to understand the implications. A tariff is a tax on imports, increasing costs for businesses and consumers by raising prices and limiting quantities available in the U.S.
Will Raising Prices Cause My Restaurant to Lose Customers?
An Important Question: Will Raising Prices Cause My Restaurant to Lose Customers? This is a question I get from clients all the time: Will Raising [...]
Are you getting complaints about your restaurant menu prices?
A lot of restaurant operators I work with are getting complaints about their restaurant menu prices. Here are 7 things you should do to support [...]
Restaurant Menu Matrix: Why You Need One, Why It’s Important
We get calls from restaurant operators all the time. When we tell them we can’t help them until they get me three basic pieces of information, about half of them never call again. That's even after we explain what a restaurant menu matrix is, why you need one, and why it's important.
How A Story Can Sell More Pie (And Make Your Restaurant Legendary)
Great restaurant brands are all about storytelling. In fact, I’ll go out on a limb and say there is no such thing as restaurant brand marketing, at least not without a great story. As an example of how a story can sell more pie and make your restaurant legendary, see which pie you would rather to try.
How Restaurant Menu Pricing Makes A Difference
How Restaurant Menu Pricing Makes A Difference. The impact on the business was fewer guests overall. What started as a very solid opening soon became a slow, downward slide. The original performance promised to become a $2.5MM business, but over time, turned out to be a projection lower than $1MM.