Is One Chicken Picture Better than Another?
I don’t know who drew the original Egg Harbor chicken, nor do I know who did the artwork for the Egg Harbor restaurant menu before my team worked on it. But I’m willing to bet they would rationalize theirs is as good or better than the one we developed. Everyone is a critic, and while I know which one I like better, there is still no accounting for taste.
We developed at least a half dozen restaurant menu illustration styles before settling on the one the client finally chose. Each had its own qualities, some were arguably more fun, but ultimately, the style we settled on works well in this application. Egg Harbor is breakfast concept, and the early morning sun with the arrangement of ingredients and the rooster flanked by morning glories enhances the name and image for this chain of restaurants.