Would you like to sell more food? Get a better menu.
You want to sell food in your restaurant. But not just any food, you want to sell selective items from your restaurant menu over and over again. To do that, you need to be famous. (Sure, you can deny fame, but the fact remains, if you want to sell a lot of specific food, you’ll need to have an audience, in other words, be famous.) And to become famous, you’ll need to stand out from the crowd. If you look at successful people, successful cars and successful businesses, you will notice that the ones that are top-of-mind are all famous.
At the center of famous person or company is a very well-thought-out and highly creative communications strategy. And at the center of that strategy is design created by designers working with letterforms, copywriting, images, logos, illustrations, photographs and the like to bring the brand to life. They breathe imagination into a brand that was once just an idea in someone’s mind. They take a simple idea and add dimension to it. And they can, if they are skilled, help a person make a favorable decision about the products and services they are working with.
At the center of your restaurant brand needs to be a creative and well thought out restaurant marketing and creative strategy.