The Difference Between A Cookie Cutter And A Restaurant Menu

I swear, I really don’t think many restaurant operators know the difference. If they did, they wouldn’t have the same menu as everybody else. A well-designed restaurant menu is more than just a double dip in the glitz bucket. Your menu needs to be an extension of your brand, and the only way to make that happen is to have it professionally design engineered specifically for your restaurant brand.

Our process starts with a Restaurant Menu Matrix, then we build your menu with perfect product positioning, restaurant menu highlighting, restaurant menu anchoring and strategic product pricing that balances your need to be profitable with price points hat won’t send your customers into a tizzy.

We couple our scientific menu engineering with some of the best design and writing in the business. Design and writing developed just for you. So instead of picking your menu out of a catalog, you’re getting actually designers and writers working on your business. So rather than a cookie cutter, you’re getting a hand carved, made from scratch menu.

When you’re ready to get out of your cookie cutter menu, call HotOperator at 800-316-3198 or contact the menu design-engineering experts through their website here.

3 Things That Might Surprise You About Restaurant Menu Scatter Graphs

Happy Chef

1 – Most Restaurant Operators don’t know what they’re selling most of the time. And what’s worse, they think they do. Most restaurant operators think they have a great hold on what sells because they see it go out the door. But what they don’t realize is, most of what they see is just rationalizing what they already think. The only way to know for sure what’s working in your restaurant is to create a menu scatter graph.


2 – A Restaurant Menu Matrix will always have Dogs in them. By nature of how a Restaurant Menu Matrix is created, some of the items on the menu will look like dogs. So the job of a Restaurant Menu Matrix is not to get rid of the dogs, but to better understand which items can be come stars, and how to enhance those items as much as possible.


3 – Most Restaurant Operators give way to much credit to Cash Cows. A Cash Cow in a restaurant is an item with high popularity and low profits. And we understand why that is, these items sell well, too well, in fact. And as a restaurant manager it’s your job to find ways to get people to buy the items that make the most sense for your restaurant.


You need help with your Restaurant Menu Matrix and Scatter Graph, even though you probably don’t want to admit it. Give HotOperator a call and hire them to run through this extremely important process with your restaurant. Call 1 800-316-3198, or contact the restaurant menu experts through their web site here.