Two people are talking on the phone and one says to the other: “Hey, let’s meet for lunch.”
The other person says: “OK, where do you want to go?”
The answer to this question has as much to do about your immediate buzz as it does about what they are hungry for minus what they had to eat a few days before (the fact is no matter how much buzz you have, if you specialize in burgers or pizza and they just had that a day or two ago, it is unlikely they will settle on a pizza or burger place).
But everything else being equal, you’re more likely to attract a crowd if you are enjoying a high level of buzz. And buzz goes up when your marketing is coordinated.
It also has a lot to do with the types of offers you promote. Olive Garden does well on the Buzz-O-Meter but they also do well with their restaurant promotions. In fact their restaurant social media is not drilled down to the local level well at all (which leaves a great deal of opportunity open to them). But they do offer a lot of food for the money. Unlimited pasta promotions, endless breadsticks and salad, specials and money savings that keep people talking.
HotOperator has been coordinating restaurant social media and restaurant classic marketing for many years.
In that time it has been my experience that most restaurant operators do not know how important their restaurant marketing is, nor how powerful it can be if it is well orchestrated. Instead of having a concentrated, long-term effort, most restaurant operators waste way too much time working on short-term projects that are not executed well and never get the time they need to be effective.
Then every so often a emerging chain restaurant or a high volume independent restaurant operator will call me and tell me that they are looking for a plan that will help them get their brand and business to the next level. They want to create buzz for their concept and they want to know what it will take to build a better marketing plan over time. And that’s when real marketing magic can happen.
If you’re ready to try something more coordinated and planned for your emerging brand, reach out to HotOperator. With over 30 years of marketing experience, we can help you grow your business and get you some maximum buzz. If not we'll say a little prayer for you.
Call 800-316-3198 X301 Now!
We can help you take your brand to the next level and offer restaurant marketing advice that's based on 30 years of experience with some of the most respected names in the food service industry.