5 Reasons Why None Of Your Wait Staff Make Good Menu Designers
1 – Saving Money Just To Loose More. You think you’re saving money by having someone on your wait staff work on your menu, but you’re actually costing yourself thousands of dollars in lost revenue because they are not menu engineers with experience in helping you create a great menu that will enhance your brand and grow your business (if they were, they would be doing that for a living instead of slinging hash).
2 – A Few Years of Schooling in Computers Does Not Make You a Designer. In fact, it takes years of work experience working with restaurant menu design engineering to master the process. But you already know this, because you don’t just take a buss person and put them on your cooking line. And it’s the same with your restaurant menu, which is just as important (and statistically more important than) your food.
3 – Better Writing, Better Experience. Writing A Restaurant Menu is as much a skill as designing a Restaurant Menu. Food product descriptions need to entice, convince and inspire. Not an easy task, and not to be hacked together by just anyone.
4 – First Impressions. Your restaurant menu is the first line of communication for your restaurant brand. You can never the chance for a great first impression back. This first impression can have a huge impact on how your guests perceive your food; it’s taste and their likeliness to return. Taking a chance on a part time person with that much power is dangerous to your business.
5 – Finding Hidden Money. A menu is a very specialized catalog that can be the pivot point in your restaurant marketing. It’s easy to think that anyone can make a product list, and that’s true. It doesn’t take much experience to put a bunch of products into a list. But if you are smart, you’ll want a menu that is designed to build your restaurant and enhance your brand.
When you’re ready to elevate your brand, give HotOperator a call. The menu design and engineering experts at HotOperator can build you a better, more product menu that will help you make more profits day in and day out. Call 1-800-316-3198 or contact them through the HotOperator website here.